Cover; Copyright Page; Contents; List of figures; List of case studies; Acknowledgements; The Author; Introduction; Section One: Sponsorship Explained; Section Two: Rights; Section Three: Successful Sponsorship; Index
Summary
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment
