Section I. Sport finance trends and challenges. Operating in the new economic reality -- Challenges facing college sports -- Challenges facing professional sports -- Trends in sport facility financing -- Section II. Economic rationales for public investments in sport venues and events. Principles of economic impact analysis -- Costs: the rest of the economic impact story -- Alternate justifications for public subsidy: structural capital -- Alternate justifications for public subsidy: social capital -- Section III. Primary sources of capital funding. Sources of public sector funding -- Implementation of public-private partnerships -- Section IV. Revenue from enterprise sources. Revenue sources from sports venues -- Ticket sales and operations / Gregg Olson -- Commercializing media rights / Lee H Berke -- The sale of licensed merchandise / Rick Van Brimmer
Summary
This new edition will further solidify its standing as the most authoritative text on sport finance. The authors have completely reorganised and revised this popular textbook. This edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media sales
