Sport in the new millenium -- The challenges facing college and professional sports -- Trends in sport facility investment -- The principles of economic impact analysis -- Alternate justifications for public subsidy -- Sources of public sector funding -- Sport enterprises' sources of revenue -- Implementation of public-private partnerships -- Ticket sales and operations -- Sale of broadcast rights -- Sales of foodservice and souvenir concessions -- Nature of the sponsorship exchange -- Corporate concerns in sponsorship partnerships -- Soliciting sponsorships from business organizations -- Measuring the impact of sponsorship
