| Description |
1 online resource |
| Contents |
1. The protection and enhancement of sport through responsible corporate governance / Mohammed Ben Sulayem -- 2. Bidding for major international sporting events / Kamilla Swart, Urmilla Bob and Douglas Michele Turco -- 3. The management and retention of sport volunteers: lessons for the Middle East / Ethan Strigas -- 4. Sport marketing in the modern age : a case study of Etihad Airways' sponsorship of Manchester City Football Club / Hisham J. Al Masari and Sean O'Connor -- 5. Sports law / Ajmalul Hossain -- 6. Sport event management in the Gulf : a focus on strategy and promotion / David Hassan -- 7. Sport science : a roadmap for talent identification and expertise development / Tadhg MacIntyre -- 8. The management and development of Association football in the Middle East : a focus on AFC's 'Vision Asia' document / Philip O'Kane and Luke McCloskey -- 9. Sport and women in the Middle East / Awista Ayub -- 10. Developing elite sporting talent in Qatar : the Aspire Academy for Sports Excellence / Conor Kilgallen |
| Summary |
The Middle East is one of the fastest growing and most significant markets in world sport, as well as a powerful source of new investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle Eastis the first book to offer a serious and in-depth analysis of the business and management of sport in this region. Written by a team of world leading researchers in Middle Eastern sport, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region's sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Print version record |
| Subject |
Sports administration -- Middle East -- Case studies
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GAMES -- Gambling -- Sports.
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SPORTS & RECREATION -- Business Aspects.
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SPORTS & RECREATION -- Essays.
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SPORTS & RECREATION -- History.
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SPORTS & RECREATION -- Reference.
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TRAVEL -- Special Interest -- Sports.
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Sports administration
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Middle East
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| Author |
Ben Sulayem, Mohammed
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O'Connor, Sean (Policy analyst)
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Hassan, David
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| ISBN |
9780203131770 |
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0203131770 |
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9781136476471 |
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1136476474 |
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9781136476464 |
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1136476466 |
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