| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
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SAGE Business Cases
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| Summary |
The case centres on new performance measures for the Pikesville lightning baseball team, a minor league team that acts as a feeder to the major lead Pittsburgh Pirates. The manager of Pikesville Lightning believes that fans come to the ballpark to enjoy a family experience and has thus instituted a number of initiatives to enhance the family entertainment experience. Students are asked to create a balanced scorecard for each initiative in order to evaluate its success |
| Notes |
Originally Published InVenkatesh, R., Fredin, A., & Riley, J. (2019). Pikesville Lightning (B): Evaluating New Initiatives via Strategy Mapping and the Balanced Scorecard. IMA Educational Case Journal, 12(1), Article 1 |
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Description based on XML content |
| Subject |
Pikesville Lightning (Baseball team)
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Sports administration -- Pennsylvania -- Case studies
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Sports administration
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Pennsylvania
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Fredin, Amy, author
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Riley, Jennifer, author
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| ISBN |
9781529724806 |
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1529724805 |
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