Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials
Summary
Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively
Bibliography
Includes bibliographical references and index
Notes
Print version record and CIP data provided by publisher
