Pt 1 Event creation and development 1. What are special events? -- 2. The impacts of special events -- 3. Conceptualising the event -- Pt 2 Event marketing and management 4. The planning function -- 5. Leadership and human resources -- 6. The marketing of events -- Pt 3 Event administration 7. Sponsorship of events -- 8. Control and budgets -- 9. Legal and risk management -- Pt 4 Event coordination 10. Logistics -- 11. Staging events -- 12. Evaluation and reporting