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Book Cover
Book
Author McDonnell, Ian, author

Title Festival and special event management / Ian McDonnell, Johnny Allen, William O'Toole
Published Milton, Qld. : Wiley, 1999
1999

Copies

Location Call no. Vol. Availability
 W'PONDS  394.26068 All/Fas  UNAVAILABLE
 MELB  394.26068 All/Fas  AVAILABLE
Description xii, 300 pages : illustrations ; 25 cm
Contents Pt 1 Event creation and development 1. What are special events? -- 2. The impacts of special events -- 3. Conceptualising the event -- Pt 2 Event marketing and management 4. The planning function -- 5. Leadership and human resources -- 6. The marketing of events -- Pt 3 Event administration 7. Sponsorship of events -- 8. Control and budgets -- 9. Legal and risk management -- Pt 4 Event coordination 10. Logistics -- 11. Staging events -- 12. Evaluation and reporting
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Festivals -- Management.
Festivals -- Australia -- Management.
Special events -- Marketing -- Management.
Special events -- Management.
Special events -- Marketing.
Special events -- Australia -- Management.
Author Allen, Johnny.
O'Toole, William.
ISBN 0471339342
Other Titles Festival and special event management (McDonnell : 1st ed.)