| Description |
1 online resource (xviii, 516 pages) : illustrations |
| Contents |
Cover; Title; Copyright; Contents; Preface; About the Authors; List of Tables; List of Figures; Chapter 1 : Why Cities Need to be Eventful; Chapter 2 : Creating Events -- From Concept into Practice; Chapter 3 : Event Vision and Programming; Chapter 4 : Leadership, Governance and Stakeholders; Chapter 5 : Managing and Organising the Eventful City; Chapter 6 : Finance and Funding for Event Programmes; Chapter 7 : Marketing, Communications and the Role of the Media; Chapter 8 : Audiences and Publics of the Eventful City; Chapter 9 : Event Programme Outcomes and Impacts |
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Chapter 10 : Event Programme SustainabilityChapter 11 : Critical Reflections:Keys to Success; Chapter 12 : The Future ofthe Eventful City:Global Trends and New Models of Eventfulness; References; Index |
| Summary |
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:* analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context* provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventf |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Special events -- Europe -- Management -- Case studies
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Urban renewal -- Europe -- Case studies
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Tourism -- Europe -- Management -- Case studies
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Urban economics.
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Special events -- Management.
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Urban renewal.
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Tourism -- Management
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urban renewal.
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SOCIAL SCIENCE -- Sociology -- Urban.
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Special events -- Management
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Tourism -- Management
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Urban economics
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Urban renewal
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Europe
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| Author |
Palmer, Robert, 1947-
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| ISBN |
9781136440151 |
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1136440151 |
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9780080940960 |
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008094096X |
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