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Book Cover
E-book
Author Park, Seung-ho, 1960- author.

Title ASEAN champions : emerging stalwarts in regional integration / Seung Ho Park, Gerardo Rivera Ungson, Jamil Paolo S. Francisco
Published Cambridge, United Kingdom : Cambridge University Press, 2017

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Description 1 online resource
Contents Part I. The Antecedents of ASEAN Integration -- 1. Our core arguments -- 2. Mapping ASEAN integration -- 3. Toward an ASEAN economic community -- Part II. ASEAN Champions: Strategies for Enduring Success 4. Preserving institutional legacy -- 5. Leveraging market power -- 6. Pioneering marketing strategies -- 7. Deepening localization; 8. Fostering internationalization -- 9. Building synergy -- 10. Nurturing human capital -- Part III. Strategic Imperatives and Policy Implications -- 11. Implications for management and policy -- 12. Epilogue
Summary "With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
SUBJECT Association of Southeast Asian Nations gnd
Subject BUSINESS & ECONOMICS -- International -- General.
Economic policy
International economic integration
Politics and government
Wirtschaftliche Integration
Wirtschaftsentwicklung
SUBJECT Southeast Asia -- Economic integration
Southeast Asia -- Economic policy -- 21st century
Southeast Asia -- Politics and government -- 1945- http://id.loc.gov/authorities/subjects/sh86007765
Subject Southeast Asia
Form Electronic book
Author Ungson, Gerardo R., author
Francisco, Jamil Paolo S., author
ISBN 9781316415948
1316415945