| Description |
1 online resource (153 pages) |
| Contents |
Cover; Title Page; Copyright Page; Contents; Preface; Authors; Section 1: How Sony CSL Turns Research into Profits; Chapter 1: Birth of the Technology Promotion Office; 1.1 The Daily Grind of a Technology Promoter ; 1.2 Technology Promotion: Navigating the Gaps of Timing and Setting between Business and Research ; 1.2.1 The Invention of Augmented Reality in the Late 1990s ; 1.2.2 Thirteen Years of AR Development Comes to Fruition in a Video Game ; 1.2.3 Navigating Gaps in Timing and Setting to Bring Research to Market ; 1.3 What Is the TPO? ; 1.3.1 Meeting Mario |
|
1.4 Assembling a Corps of Researchers with Ideas Just Crazy Enough to Change the World 1.4.1 Vision of the Ideal Research Laboratory: Contributing to Humanity and Society as Well as SONY ; 1.4.2 Senior Researchers Carving Out New Fields of Study ; 1.4.3 Blossoming of Youthful Talent ; 1.5 Sony CSL-Derived Technology Powering Xperia tm Smartphones ; 1.5.1 POBox Predictive Text Input, and One-Touch Devices Based on FEEL ; 1.5.2 Making Devices More Intuitive: Lifelog and Smart Operation Gesture Recognition |
|
1.5.3 Sony CSL Is an Outlier among SONY's Many R & D Organizations 1.6 Mired in Obscurity ; 1.6.1 Products Carrying CSL's Technology DNA, but Not CSL's Name ; 1.6.2 Changing Sony CSL's Research Style ; 1.7 TPO Takes Flight ; 1.7.1 Mission: Maximize the Fruits of CSL Research ; 1.7.2 Three-Point Action Plan ; 1.7.2.1 Point 1: Take Inventory of Sony CSL Research. What Did That Entail? ; 1.7.2.2 What about Point 2: Lock Our Sights on the Most Promising Targets? ; 1.7.2.3 And Finally Point 3: Maximize Impact ; Chapter 2: Case Studies in Technology Transfer |
|
2.1 VAIO Pocket: A Painful Learning Experience 2.1.1 Most Technology Transfers Go Nowhere ; 2.1.2 Presense Technology and the VAIO Pocket ; 2.2 The Difficulty of Taking Technical Breakthroughs to Market ; 2.2.1 FEEL: A Landmark Idea ; 2.2.2 FEEL's Lifeline: A Videoconferencing System ; 2.2.3 Adoption into the NFC Standard ; 2.2.4 FEEL-Enabled Phones Hit the Market and the "MoTR" Saga ; 2.2.5 The Development of One-Touch ; 2.3 A CSL Paris Technology's Unexpected Route to Success ; 2.3.1 EDS: Music Categorization Technology from Paris |
|
2.3.2 Building a Win-Win Relationship with SONY R & D 2.4 Interindustry Collaborations ; 2.4.1 Moe-Kaden: Giving Digital Appliances a Human Face ; 2.4.2 Barnstorming Negotiations with Daiwa House and within SONY ; 2.5 Going to Market with a Product Targeting Teenage Girls ; 2.5.1 An App That Broke the Galapagos Barrier ; 2.5.2 Proving the Power of a Public Beta ; Chapter 3: Next-Level Challenges for the Technology Promoter; 3.1 Econophysics Optimizes semiconductor Production ; 3.1.1 It's Called Econophysics: Now Where Can We Use It? |
| Summary |
"Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL. Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious.This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research."--Provided by publisher |
| Notes |
3.1.2 Forging a Unique Partnership with the Semiconductor Business Group |
|
Print version record |
| Subject |
Sony Computer Science Laboratories.
|
| SUBJECT |
Sony Computer Science Laboratories fast |
| Subject |
Research, Industrial.
|
|
Technological innovations.
|
|
New products.
|
|
TECHNOLOGY & ENGINEERING -- Manufacturing.
|
|
BUSINESS & ECONOMICS -- Production & Operations Management.
|
|
New products
|
|
Research, Industrial
|
|
Technological innovations
|
| Form |
Electronic book
|
| Author |
Tokoro, Mario
|
| ISBN |
9781351651820 |
|
135165182X |
|
