Title Frontier influencers : the new face of China's propaganda / Fergus Ryan, Daria Impiombato and Hsi-Ting Pai

Published Washington, DC : International Cyber Policy Institute, Australian Strategic Policy Institute, 2022 ©2022

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Description 1 online resource (53 pages) : colour illustrations, colour portraits Series Australian Strategic Policy Institute policy brief ISSN: 2209-9689 ; Report No. 65/2022 Summary "This report explores how the Chinese party-state's globally focused propaganda and disinformation capabilities are evolving and increasing in sophistication. ... he use of professionally supported frontier influencers also appears to be aimed at ensuring that state-backed content ranks well in search results because search-engine algorithms tend to prioritise fresh content and channels that post regularly. From the CCP's perspective, the continuous flooding of content by party-state media, foreign influencers and professionally supported frontier influencers onto YouTube is aimed at outperforming other more critical but stale content. This new phenomenon reflects a continued willingness, identified in previous ASPI ICPC reports,1 by the Chinese party-state to experiment in its approach to shaping online political discourse, particularly on those topics that have the potential to disrupt its strategic objectives. By targeting online audiences on YouTube through intermediary accounts managed by MCNs, the CCP can hide its affiliation with those influencers and create the appearance of 'independent' and 'authoritative' voices supporting its narratives, including disinformation that it's seeking to propagate globally."--Executive summary Analysis Australian Notes ISSN: 2209-9689 Bibliography Includes bibliographical references (pages 46-51) Subject Zhongguo gong chan dang. SUBJECT Zhongguo gong chan dang. fast Subject Internet personalities -- China Political capital. Propaganda, Chinese. Social media and society -- China Internet personalities. Political capital. Propaganda, Chinese. Social media and society. China. Form Electronic book Author Impiombato, Daria, author Pai, Hsi-Ting, author Australian Strategic Policy Institute. International Cyber Policy Institute, issuing body

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