Title Youth drinking cultures in a digital world : alcohol, social media and cultures of intoxication / edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes

Published Abingdon, Oxon ; New York, NY : Routledge, 2017

Online access available from: Taylor & Francis eBooks    View Resource Record   ProQuest Ebook Central (owned titles)    View Resource Record

Click on the following:
Taylor & Francis eBooks

Copies

Description 1 online resource (xi, 244 pages) Series Routledge studies in public health Routledge studies in public health. Contents Introduction to youth drinking cultures in a digital world / Antonia C. Lyons, Timothy McCreanor, Ian Goodwin & Helen Moewaka Barnes -- Neoliberalism, alcohol, and identity : a symptomatic reading of young people's drinking cultures in a digital world / Ian Goodwin & Christine Griffin -- Social locations : class, gender and young people's alcohol consumption in a digital world / Lin Bailey & Christine Griffin -- Curating identity : drinking, young women, femininities and social media practices / Jo Lindsay & Sian Supski -- Masculinities, alcohol consumption and social networking / Antonia C. Lyons & Brendan Gough -- Ethnicity/culture, alcohol and social media / Helen Moewaka Barnes, Patricia Niland, Lina Samu, Acushla Dee Sciascia & Timothy McCreanor -- Understanding social media as commercial platforms for engaging with young adults / Nina Michealidou -- Alcohol corporations and marketing in social media / Nicolas Carah -- Mobile technologies and spatially structured real-time marketing / Rebeca Monk & Derek Heim -- Creating powerful brands / Richard Purves -- Social media affordances for curbing alcohol consumption : insights from Hello Sunday Morning blog posts / Hélène Cherrier, Nicholas Carah & Carla Meurk -- Regulating social media : reasons not to ask the audience / Andy Ruddock -- Restricting alcohol marketing on social media in Finland / Marjatta Montonen & Ismo Tuoninen -- New marketing, new policy? Emerging debates over regulating alcohol campaigns in social media / Sarah Mart -- Digital alcohol marketing and the public good : industry, research and ethics / Tim McCreanor, Helen Moewaka Barnes, Antonia C. Lyons & Ian Goodwin Summary "Social media has helped boost the culture of intoxication, a central aspect of young people's social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations - creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways."--Publisher's website Bibliography Includes bibliographical references and index Notes Print version record Subject Youth -- Alcohol use. Drinking of alcoholic beverages -- Social aspects Adolescent Alcohol Drinking -- psychology Alcohol Drinking -- prevention & control Social Media -- ethics Social Marketing -- ethics Social Media -- legislation & jurisprudence POLITICAL SCIENCE -- Public Policy -- Social Security. POLITICAL SCIENCE -- Public Policy -- Social Services & Welfare. Drinking of alcoholic beverages -- Social aspects Youth -- Alcohol use Form Electronic book Author Lyons, Antonia C., editor McCreanor, Tim, editor Goodwin, Ian, editor Moewaka Barnes, Helen, editor ISBN 9781317338338 1317338332 9781315660844 1315660849 9781317338321 1317338324 9781317338314 1317338316

  Permalink