2017

American Heart Association and the Pharmaceutical Roundtable

Adler, Stephen M., presenter

London : Henry Stewart Talks, 2017

 

2016

Buckle and BKE jeans : communicating to consumers through a prop metaphor

Schulz, Heather M., author

[London] : SAGE, 2016

 

2021

Cause-related marketing : case studies from a global perspective

Cham, Switzerland : Springer, [2021]

 

2016

'Change4Life' : tackling obesity at a population level

Shaw, David, author

[London] : SAGE, 2016

 

2011

Chipotle, sustainability, and brand tracking

Chicago, IL : American Marketing Association, 2011

 

2017

Critiquing social marketing's approaches to address social change agendas : issues, challenges and debates about inclusion

Previte, Josephine



 

2016

Do fear appeals lead to a change in behaviour?

McCarthy, Breda, author

[London] : SAGE, 2016

 

2018

Fighting obesity with social marketing -- a case study

McAuley, Andrew.



 

2016

Jumping off the bandwagon : why the most popular charities may not be the best partners in brand/cause collaborations

Coleman, Joshua T., author

[London] : SAGE, 2016

 

2016

"Keep it safe" : minimizing alcohol-related harm through street interventions

Jervis, Ros, author

[London] : SAGE, 2016

 

2016

Liverpool's challenge : using social marketing to address obesity

Thomas, Jane, author

[London] : SAGE, 2016

 

2017

Product (RED) : a consumer and campaign partnership

Minton, Graham, (Director of Corporate Relations, World Heart Federation, Switzerland)

London : Henry Stewart Talks, 2017

 

2020

SheTaxis : women on wheels

Ahmed, Jashim Uddin, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2014

Social Marketing Digital Book Set

Schaffer, Neal



 

2016

Social marketing : dying matters

London, United Kingdom : SAGE Publications Ltd, 2016

 

2016

Social media implementation by SMEs : the case of Luxury Food Stop

Choi, Go-Eun, author

[London] : SAGE, 2016

 

2012

TOMS, online identities, and stakeholders

Chicago, IL : American Marketing Association, 2012

 

2016

Undertaking marketing research for low-income consumers in India : a Firmenich initiative

Singh, Ardhendu Shekhar, author

[London] : SAGE, 2016

 

2013

Contemporary issues in social marketing

International Social Marketing Conference (2012 : Brisbane, Qld.)

Newcastle upon tyne : Cambridge scholars pr ltd, 2013

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