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Book Cover
Streaming audio
Author Zilko, Dave, 1963- author.

Title Irrational persistence / Dave Zilko
Edition [First edition]
Published [Place of publication not identified] : Ascent Audio, 2023

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Description 1 online resource (1 audio file (6 hr., 2 min.))
Summary "Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their ""sales"" team didn't have to do any selling-they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other chains-and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Garden Fresh Gourmet is an inspiration beyond the journey-the way you run things at the top matters, too. Irrational Persistence shows you how to make tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going."
Performer Read by Chris Kayser
Notes Online resource; title from title details screen (O'Reilly, viewed August 29, 2023)
Subject Zilko, Dave, 1963-
SUBJECT Zilko, Dave, 1963- fast
Subject Garden Fresh (Firm)
SUBJECT Garden Fresh (Firm) fast
Subject Snack food industry -- United States
Businesspeople -- United States -- Biography
Entrepreneurship.
Success in business.
entrepreneurs.
Businesspeople
Entrepreneurship
Snack food industry
Success in business
United States
Genre/Form Audiobooks
Biographies
Audiobooks.
Biographies.
Livres audio.
Biographies.
Form Streaming audio
Author Kayser, Chris, narrator.
ISBN 9781663730091
1663730091