| Description |
540 pages : illustrations ; 20 cm |
| Contents |
1. The concept for your business -- 2. The business plan -- 3. Understanding your market -- 4. Developing your market strategy -- 5. Raising finance -- 6. Complying with your legal obligations -- 7. Taxation -- 8. The Goods and Services Tax -- 9. Setting up your premises -- 10. Employing staff -- 11. Financial statements and performance analysis -- 12. Profit forecasting -- 13. Marketing communications -- 14. Launching a web site -- 15. Insurance -- 16. Intellectual property -- 17. Incubators, awards and grants -- 18. Buying an existing business -- 19. Venture capital -- 20. Export and import business -- 21. Franchising -- 22. Protecting against fraud and theft -- 23. Where to get help |
| Summary |
The Penguin Small Business Guide is a complete source of information f for anyone planning to set up, or already running, a small- or medium- It contains information on all aspects, from business ideas and employing staff, web sites and franchises |
| Analysis |
Entrepreneurship (Australia) |
| Notes |
Previous edition published by Penguin Books Australia in 2004 |
|
Includes index |
| Subject |
Small business -- Australia.
|
|
Entrepreneurship (Australia)
|
|
Small business -- Australia -- Handbooks, manuals, etc.
|
|
Small business -- Australia -- Management.
|
|
Business -- Australia -- Handbooks, manuals, etc.
|
| SUBJECT |
Australia -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008114305
|
| Genre/Form |
Handbooks and manuals.
|
| ISBN |
9780143005520 (paperback) |
|
0143005529 (paperback) |
|
