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Book Cover
Author Jerkovic, John I

Title SEO warrior / John I. Jerkovic
Published Sebastopol, Calif. : O'Reilly Media, ©2010


Description 1 online resource (xxi, 470 pages) : illustrations
Contents Table of Contents; Preface; Who This Book Is For; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; We'd Like to Hear from You; Safari® Books Online; Acknowledgments; Chapter 1. The Big Picture; SEO Benefits; SERP Real Estate; Popular keywords; Niche keywords; The Trust Factor; The Golden Triangle; Lower Cost of Ownership; SEO Challenges; Competition; No Guarantees; Ranking Fluctuations; Time Factors; Organizational Structure; Big companies and organizations; Virtual teams; Large, complex sites; Small companies and individuals; The SEO Process; The Research Phase
Business researchCompetitor analysis; Current state assessment; Keyword research; Output of the research phase; The Planning and Strategy Phase; Content strategy; Link-building strategy; Social media strategy; Search engine targeting strategy; SEM strategy; Technical strategy; Output of the planning and strategy phase; The Implementation Phase; Internal optimization; External optimization; Output of the implementation phase; The Monitoring Phase; Web spider activity; Website referrals; Search engine rankings; Website traffic; Conversions; Output of the monitoring phase; The Assessment Phase
Output of the assessment phaseThe Maintenance Phase; Output of the maintenance phase; SEO Alternatives; Paid Ads (or Links); Traditional Marketing; Summary; Chapter 2. Search Engine Primer; Search Engines That Matter Today: Google; Yahoo!; Bing; Types of Search Engines and Web Directories; First-Tier Search Engines; Second-Tier Search Engines; Regional Search Engines; Topical (Vertical) Search Engines; Web Spider-Based Search Engines; Hybrid Search Engines; Meta Search Engines; Web Directories; Search Engine Anatomy; Spiders, Robots, Bots, and Crawlers; Search engine web page viewer
The Search (or Query) InterfaceSearch Engine Indexing; Search Engine Rankings; Summary; Chapter 3. Website Essentials; Domain Name Options; Domain Name Namespaces; Generic top-level domains; Country code top-level domains; Country code second-level domains; Buying Domain Names; Domain name size; Keyword-rich domain names; Nonsensical domain names; Domain registration period; Tapping into expired domain names; Buying existing domains; Utilizing the unsolicited approach; Domain name resellers; Parking domains; Transferring domains; Renewing domains; Hosting Options; Choosing Platforms
Operating systemsWeb and application servers; Selecting database servers; Selecting the development platform; Hosting Types; Free hosting; Shared hosting; Dedicated server hosting; Collocation hosting; Comanaged and managed hosting; Internal hosting; Custom Site Design or Third-Party Software; Employing Custom Development; Benefits of custom development; Disadvantages of custom development; Site page layouts; SEO-friendly site layout; Building a dynamic site skeleton; Dealing with dynamic links; Utilizing Free or Paid Software; Advantages of using third-party software
Summary How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, an
Notes Print version record
Subject Search engines -- Programming.
Web search engines.
Web site development.
COMPUTERS -- Web -- Web Programming.
Search engines -- Programming.
Web search engines.
Web site development.
Search engines -- Programming.
Web search engines.
Web site development.
Google Ads
Moteurs de recherche sur Internet.
Sites Web -- Référencement.
Form Electronic book
ISBN 9781449389369