| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
This case study relates the story of U-Brand, a new venture resulting from a partnership agreement between two old friends. The partnership operates in the media industry of the United Arab Emirates. It describes the internal and external dynamics surrounding the set-up, evolution and development of U-Brand activities for the period between 2006 and 2009. Although, since its very inception, U-Brand enjoyed a successful start, a series of events and managerial decisions has brought the company on the verge of collapse |
| Notes |
Originally Published in: Spraggon, M., Bodolica, V., & Ali, N. (2010). The Awakening of the 'Sleeping Partner' at U-Brand. Asian Journal of Management Cases, 7(2), 157-175. DOI: 10.1177/097282011000700205 |
|
Online resource; title from home page (viewed on May 4, 2016) |
| Subject |
Silent partners -- Case studies
|
|
New business enterprises -- Case studies
|
|
New business enterprises
|
|
Silent partners
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Bodolica, Virginia, 1976- author.
|
|
Ali, Nabeela, author
|
| ISBN |
9789351507673 |
|
935150767X |
|
