| Description |
1 online resource (xiv, 296 pages) : color illustrations, maps |
| Contents |
Introduction: Discovering a field site -- Reading a "distinctive" Brooklyn -- Deep wordplay : Registering, belonging, and excluding -- Baby/mama in the Nabe : Gender, gentrification, race, and class -- Competing semiotics : Elusive authenticity and the inevitable arrival of corporate America -- Lessons from the street -- Conclusion: Public language matters -- Appendix: Demographic information about informant sample for sign type survey |
| Summary |
"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which uses many words, large lettering, and repetition, and New School, with hallmarks of brevity and wordplay. Presents in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based upon online resource; title from PDF title page (viewed June 24, 2020) |
| Subject |
Signs and signboards -- New York (State) -- New York
|
|
Street art -- New York (State) -- New York
|
|
Gentrification -- New York (State) -- New York
|
|
SOCIAL SCIENCE / Anthropology / Cultural
|
|
Gentrification
|
|
Manners and customs
|
|
Signs and signboards
|
|
Street art
|
| SUBJECT |
Brooklyn (New York, N.Y.) -- Social life and customs
|
| Subject |
New York (State) -- New York
|
|
New York (State) -- New York -- Brooklyn
|
| Form |
Electronic book
|
| Author |
Snajdr, Edward, author
|
| LC no. |
2019031001 |
| ISBN |
0826522793 |
|
9780826522795 |
|
