Title TrackerSense : an entrepreneurial marketing start-up / Justin O'Brien

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary This entrepreneurial marketing case study focuses on serial entrepreneur Wayne Soutter and his current technology start-up TrackerSense, which produces a low-cost mobile tracking device for high-value packages Notes Online resource; title from home page (viewed on May 4, 2016) Subject New business enterprises -- Case studies Marketing -- Case studies Entrepreneurship -- Case studies Automatic tracking -- Case studies Packing for shipment -- Technological innovations -- Case studies Shipment of goods -- Technological innovations -- Case studies Automatic tracking Entrepreneurship Marketing New business enterprises Shipment of goods -- Technological innovations Genre/Form Case studies Form Electronic book ISBN 9781473977471 1473977479

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