Title Amazon Prime : conversion rate optimisation / John Newton

Published London : Henry Stewart Talks, 2021

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study looks at Amazon Prime as an example conversion rate optimisation Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Conversion rate optimisation Title from title frames Mode of access: World Wide Web Subject Amazon.com (Firm) Electronic commerce Internet marketing -- Case studies Shipment of goods Teleshopping -- Case studies Form Streaming video

Other Titles Amazon Prime : conversion rate optimization Conversion rate optimisation

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