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Book Cover
Streaming video
Author Newton, John, (Group Marketing Director, ClickThrough Marketing, UK) author

Title Amazon Prime : conversion rate optimisation / John Newton
Published London : Henry Stewart Talks, 2021
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (4 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study looks at Amazon Prime as an example conversion rate optimisation
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Conversion rate optimisation
Title from title frames
Mode of access: World Wide Web
Subject (Firm)
Electronic commerce
Internet marketing -- Case studies
Shipment of goods
Teleshopping -- Case studies
Form Streaming video
Other Titles Amazon Prime : conversion rate optimization
Conversion rate optimisation