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Book Cover
E-book
Author Gordon, Andrew, 1952- author.

Title Fabricating consumers : the sewing machine in modern Japan / Andrew Gordon
Published Berkeley, Cailf. : University of California Press, ©2012

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Description 1 online resource
Series Asia: local studies/global themes ; no. 19
Asia--local studies/global themes ; 19
Contents pt. 1. Singer in Japan. Meiji machines -- The American way of selling -- Selling and consuming modern life -- Resisting Yankee capitalism -- pt. 2. Sewing modernity in war and peace. War machines at home -- Mechanical phoenix -- A nation of dressmakers
Summary Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine's remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity
Analysis 19th century japan
19th century women
business infrastructure
company business profiles
consumerism history
corporate innovation
dress and textiles
east asia
fashion and clothing
female consumer
history of anthropology
history of capitalism
history of fashion
japan social history
japanese class structure
japanese females
japanese history
japanese role of women
japanese women
middle class
modern japan
sewing machine history
socioeconomic change
western dress
women in workplace
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Singer Sewing Machine Company -- History
SUBJECT Singer Sewing Machine Company fast
Singer Sewing Machine Company gnd
Chōsen Kōgei Kenkyūkai gnd
Subject Sewing-machine industry -- Japan -- History -- 20th century
Sewing machines -- Japan -- History -- 20th century
Sewing-machine industry -- United States -- History -- 20th century
Clothing trade -- Japan -- History -- 20th century
Consumers -- Japan -- History -- 20th century
BUSINESS & ECONOMICS -- Corporate & Business History.
BUSINESS & ECONOMICS -- Infrastructure.
HISTORY -- Asia -- General.
Clothing trade
Consumers
Sewing-machine industry
Sewing machines
Nähmaschine
Konsumgesellschaft
Japan
United States
Genre/Form History
Form Electronic book
ISBN 0520950313
9780520950313
1280103876
9781280103872