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Subjects (1-7 of 7)
Service industries -- Marketing -- Congresses.
1
1987
Add value to your service : the key to success
Services Marketing Conference (6th : 1987 : San Diego, Calif.)
Chicago, Ill. : American Marketing Association, [1987]
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Call no.
Vol.
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MELB
658.8 SER-A
AVAILABLE
2
2010
Handbook of research in mass customization and personalization
World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology)
New Jersey : World Scientific, 2010
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W'PONDS
670.427 Wco/Mca 2007
1
AVAILABLE
W'PONDS
670.427 Wco/Mca 2007
2
AVAILABLE
3
2010
Handbook of research in mass customization and personalization
World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology)
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Electronic Resources
4
1981
Marketing of services
AMA's Special Educators' Conference on Services Marketing( (1981 : Orlando, Fla.)
Chicago, Ill. : American Marketing Association, [1981]
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W'PONDS
380.1 Ama
AVAILABLE
5
2014
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th-7th, 2014 : Twenty Years of Mass Customization--Towards New
World Conference on Mass Customization and Personalization (7th : 2014 : Aalborg, Denmark)
Cham : Springer, 2014
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Electronic Resources
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6
1987
The Services challenge : integrating for competitive advantage
Chicago, Ill. : American Marketing Association, 1987
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Call no.
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MELB
658.802 Cze/Sci
AVAILABLE
7
2013
Tourism marketing : on both sides of the counter
Advances in Tourism Marketing Conference (4th : 2011 : Maribor, Slovenia)
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