Title Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho

Published Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., [1993] ©1993

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8 Mei/Cim		AVAILABLE

Description xiv, 304 pages : illustrations ; 24 cm Analysis Service industries Marketing Notes Includes index Subject Financial services industry -- Case studies. Marketing -- Case studies. Medical care -- Marketing -- Case studies. Service industries -- Europe -- Marketing -- Case studies. Service industries -- United States -- Marketing -- Case studies. Tourism -- Marketing -- Case studies. Author Moutinho, Luiz. LC no. 93011000 ISBN 0201565056

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