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Subjects (1-4 of 4)
Selling -- Broadcast advertising.
1
Book
2004

Media selling : broadcast, cable, print and interactive


Warner, Charles, 1932-
Third edition
Ames, Iowa : Iowa State Press, [2004]

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Location Call no. Vol. Availability
 MELB  659.130688 War/Msb 2004  AVAILABLE
2
Book
2020

Media selling : digital, television, audio, print and cross-platform


Warner, Charles, 1932- author
5th Edition
Hoboken : Wiley, 2020

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Location Call no. Vol. Availability
 MELB  659.130688 War/Msd 2020  AVAILABLE
 MELB  659.130688 War/Msd 2020  AVAILABLE
3
E-book
2008

Successful local broadcast sales


Weyland, Paul, author.

New York : AMACOM, [2008]

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Selling -- Case studies
4
E-book
2019

The company that would not bid : a small business using a high cost of customer acquisition approach


Friar, John H., author

London : SAGE Publications: SAGE Business Cases Originals, 2019

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