Description |
1 online resource (16 pages) : illustrations |
Series |
International business online (text) |
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Thunderbird case series |
Summary |
The case describes the company's first attempt to design a global product development process. A major Japanese customer expresses interest in a more compact model of the existing liquid soap dispenser. The company's senior management decided to leverage this market opportunity to develop a product that would also fit the product portfolio of European and North American divisions. The new process should integrate a world-class network of industrial designers, molders, toolmakers, contract manufacturers, and logistics providers |
Notes |
Title from resource description page (viewed July 24, 2014) |
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Thunderbird case number: A12-02-0021 |
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This edition in English |
Subject |
Scott Paper Company.
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SUBJECT |
Scott Paper Company. fast (OCoLC)fst00695056 |
Subject |
New products -- Case studies
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|
Branding (Marketing)
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Branding (Marketing)
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New products.
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Genre/Form |
Case studies.
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Form |
Electronic book
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Author |
Ram, Sudaresan.
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Thunderbird, The American Graduate School of International Management.
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