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Streaming video

Title Marketing a hotel : relaunching the Crown / a TV Choice production
Published London, England : TV Choice, 2001


Description 1 online resource (27 min.)
Summary Presenting a case study of the Crown Hotel in Scarborough, this program shows how Richard Frank added desirable features and updated the computer systems to increase the hotel's marketing success
Notes Title from title screen (viewed October 16, 2018)
In English
Subject Hotels -- England -- Scarborough
Hotels -- Great Britain -- Marketing
Hotels -- Marketing.
England -- Scarborough.
Great Britain.
Genre/Form Documentary films.
Documentary films.
Form Streaming video
Author TV Choice Productions, production company.