Title Marketing a hotel : relaunching the Crown / a TV Choice production

Published London, England : TV Choice, 2001

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Description 1 online resource (27 min.) Summary Presenting a case study of the Crown Hotel in Scarborough, this program shows how Richard Frank added desirable features and updated the computer systems to increase the hotel's marketing success Notes Title from title screen (viewed October 16, 2018) In English Subject Hotels -- England -- Scarborough Hotels -- Great Britain -- Marketing Hotels. Hotels -- Marketing. England -- Scarborough. Great Britain. Genre/Form Documentary films. Documentary films. Documentaires. Form Streaming video Author TV Choice Productions, production company.

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