Title How to prepare a promotional plan / David Waller

Published Sydney : McGraw-Hill Book, 1998 ©1998

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.802 Wal/Htp		AVAILABLE
W'PONDS	658.802 Wal/Htp		AVAILABLE
MELB	658.802 Wal/Htp		AVAILABLE
MELB	658.802 Wal/Htp		TEMPORARILY MISSING

Description xi, 100 pages : illustrations ; 25 cm Contents 1. Preface -- 2. Writing your introduction -- 3. Situational analysis -- 4. Establishing objectives -- 5. Preparing a budget -- 6. Audience -- 7. Communication strategy -- 8. Creative strategy -- 9. Media planning -- 10. Media strategy -- 11. Campaign research and evaluation -- 12. Writing your conclusion -- 13. Presenting your plan -- 14. References Bibliography Includes bibliographical references (page 79) Audience For tertiary students Subject Communication in marketing. Marketing -- Management. Sales promotion -- Planning. LC no. 00001361 ISBN 9780074706534 (paperback) 0074706535 (paperback)

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