Title Active Audience : a New Materialistic Interpretation of a Key Concept of Cultural Studies

Published Bielefeld : Transcript, 2014

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Description 1 online resource (181 pages) Series Cultural Studies ; v. 41 Cultural studies. Contents Cover Active Audience; Contents; Foreword; Acknowledgements; Preface; Introduction; Chapter One. The Audience as Discursive Subject; Chapter Two. Struggling out of the Iron House of Discourse; Chapter Three. Towards a New Materialistic Conception of Audiences; Coda: Chinese Examples; Appendix 1. Towards Global. Dialogism Transcending 'Cultural Imperialism' and Its Critics; 1. Globalization as a New Philosophy; 2. The 'Globality' Cultural Studies in the Era of Globalization; 3. The 'Postmodernity' Cultural Studies Doesn't Acknowledge 'Cultural Imperialism' 4. Where There Is the 'Modernity' Cultural Studies, There Is 'Cultural Imperialism'Conclusion: Towards Global Dialogism; Notes; References; Appendix 2. British Cultural Studies, Active Audiences and the Status of Cultural Theory. An Interview with Professor David Morley; References; Acknowledgements; About the Author; Index Summary Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the acti Notes Print version record Subject Audiences -- Philosophy Culture -- Study and teaching -- Great Britain Mass media -- Philosophy Popular culture -- Philosophy PSYCHOLOGY -- Social Psychology. SOCIAL SCIENCE / Popular Culture Culture -- Study and teaching Mass media -- Philosophy Popular culture -- Philosophy Great Britain Form Electronic book ISBN 9783839418963 3839418968

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