Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged to look for new way to optimize pricing decisions
Notes
Originally Published InGladkikh, I., & Mikhailina, A. P. (2011). Kronverk Cinema: How much is a ticket to the movies? St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University