| Description |
xxi, 378 pages ; 23 cm |
| Series |
International business collection |
|
International business collection.
|
| Contents |
Pt. 1: Marketing in an uncertain world. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota -- A forecast of globalization, international business, and trade: report from a Delphi study / Michael R. Czinkota and Ikka A. Ronkainen -- The policy gap in international marketing / Micheal R. Czinkota -- Export promotion: a framework for finding opportunity in change / Micheal R. Czinkota -- An analysis of the global position of U.S. manufacturing / Micheal R. Czinkota |
|
Pt. 2: Competition from (re)emerging markets. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Micheal R. Czinkota and Ikka A. Ronkainen -- Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ...[et al.] -- Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Micheal R. Czinkota -- Three Dimensional: the markets of Japan, Korea, and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang |
|
Pt. 3: Global sourcing and supply chain. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray -- Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray -- An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar -- The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters -- How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran |
|
Pt. 4: Meeting old and new global challenges. The brand challenge: Are global brands the right choice for your company? / Johny K. Johansson and Ikka A. Ronkainen -- Spanning the globe: winning over the antiglobals / Claudiu V. Dimofie, Johny K. Johansson, and Ikka A. Ronkainen -- The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight -- Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace -- Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock -- Going from global trends to corporate strategy: will your business catch them before they catch it? Wendy M. Becker and Vanessa M. Freeman |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Kotabe, Masaaki.
|
|
Ronkainen, Ilkka A.
|
|
Export marketing.
|
|
Globalization -- Economic aspects.
|
|
International business enterprises.
|
| Author |
Kotabe, Masaaki.
|
|
Ronkainen, Ilkka A.
|
| ISBN |
1606490354 |
|
9781606490358 |
|
