Introduction : The finger of providence -- Religion and reading in early America -- Millennial print -- The new mass media : economic foundations -- The new mass media : national institutions -- The new mass media : systematic distribution -- How readers should read -- How readers did read -- Epilogue : Fragmentation and denomination
Summary
This is the remarkable story of the unlikely origins of modern media culture. In the early 19th century, a few entrepreneurs decided the time was right to launch a true mass media in America. Though they were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations
Bibliography
Includes bibliographical references (pages 165-205) and index