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Book Cover
E-book
Author Beal, Andy, 1974-

Title Radically transparent : monitoring and managing reputations online / Andy Beal, Judy Strauss
Published Indianapolis, Ind. : Wiley, ©2008

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Description 1 online resource (xxix, 378 pages) : illustrations
Series Sybex serious skills
Serious skills.
Contents Your world is now radically transparent -- You don't own your company's reputation -- Developing your personal brand -- Navigation of the new rules of engagement -- Building your radically transparent reputation -- The art of generating buzz -- Managing your reputation with SEO -- Using multimedia content to enage your audience -- Writing engaging text -- The power of blogs -- Social networking -- Your online activities: who you are what you do -- Monitoring, repairing and planning your online reputation -- The importance of reputation monitoring -- Monitoring your online reputation -- Repairing your online reputation -- Seven step action plan
Summary The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation
Notes Includes index
Bibliography Includes bibliographical references and indexes
Notes Print version record
Subject Corporate image -- Computer networks
Corporations -- Public relations -- Computer networks
Relationship marketing -- Management -- Computer networks
BUSINESS & ECONOMICS -- Public Relations.
Form Electronic book
Author Strauss, Judy.
ISBN 9780470355121
0470355123
9780470577806
0470577800
9780470370452
0470370459
0470190825
9780470190821