Description |
1 online resource (xxix, 378 pages) : illustrations |
Series |
Sybex serious skills |
|
Serious skills.
|
Contents |
Your world is now radically transparent -- You don't own your company's reputation -- Developing your personal brand -- Navigation of the new rules of engagement -- Building your radically transparent reputation -- The art of generating buzz -- Managing your reputation with SEO -- Using multimedia content to enage your audience -- Writing engaging text -- The power of blogs -- Social networking -- Your online activities: who you are what you do -- Monitoring, repairing and planning your online reputation -- The importance of reputation monitoring -- Monitoring your online reputation -- Repairing your online reputation -- Seven step action plan |
Summary |
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation |
Notes |
Includes index |
Bibliography |
Includes bibliographical references and indexes |
Notes |
Print version record |
Subject |
Corporate image -- Computer networks
|
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Corporations -- Public relations -- Computer networks
|
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Relationship marketing -- Management -- Computer networks
|
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BUSINESS & ECONOMICS -- Public Relations.
|
Form |
Electronic book
|
Author |
Strauss, Judy.
|
ISBN |
9780470355121 |
|
0470355123 |
|
9780470577806 |
|
0470577800 |
|
9780470370452 |
|
0470370459 |
|
0470190825 |
|
9780470190821 |
|