| Description |
1 online resource (streaming video file) (41 min. 11 sec.) ; 247671473 bytes |
| Series |
The Pitch ; Series 2, Episode 1 |
| Summary |
The Pitch is back with a new eight-part series on SBS 2, taking viewers behind the closed doors of the world of advertising, and revealing the incredible lengths, intense stakes and tight deadlines ad agencies encounter when they take aim at a major new piece of business.Each week, two of America's top creative agencies go head to head to win a real campaign from a major brand. The cameras follow as they brainstorm ideas, research brands, and formulate campaigns - with only seven days to prepare their big presentation: the pitch. Reputations, careers, and even their livelihoods are on the line. The competition is real and the stakes are high.The rapidly expanding College Hunks brand has an "identity crisis," according to President/Co-Founder Nick Friedman. While the College Hunks Hauling Junk name has clicked with its target audience, the College Hunks Moving name has not. To remedy the situation, the company invites two ad agencies - Nashville-based Fletcher Rowley and Atlanta's breensmith - to devise a plan to invigorate the moving business. (From the UK) (Documentary) PG **Series Return**Follow the conversation on Twitter: #SBS2 |
| Event |
Broadcast 2014-08-15 at 20:30:00 |
| Notes |
Classification: PG |
| Subject |
Advertising agencies -- Evaluation.
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Advertising campaigns -- Competitions.
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Communication in marketing.
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Refuse and refuse disposal -- Marketing.
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Persuasion (Psychology) in organizations.
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| Form |
Streaming video
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