| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The purpose of this case is to demonstrate understanding of the role played by interactive advertising and digital media in appealing to a young target audience. The case study deals with the Australian Defence Force (ADR) and a recent award winning recruitment campaign: "Anytime, Anywhere". The communications objectives were to target the 16-24-year-old demographic in Australia, create awareness of priority roles within the Australian Air Force, excite people and get them to apply for roles in the Air Force. Skill shortages in the labour market and competition from other industry sectors are just some of the barriers faced by the Australian Air Force |
| Notes |
Online resource; title from home page (viewed on April 21, 2016) |
| Subject |
Airmen -- Recruiting -- Case studies
|
|
Advertising -- Case studies
|
|
Advertising.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| ISBN |
9781473937475 |
|
1473937477 |
|
