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E-journal

Title Leisure market research handbook
Published Loganville, GA : Richard K. Miller
Began with 2007
Online access available from:
Business Source Complete    01 Oct. 2007 - 31 Jan. 2012
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Description Online resource
Summary Handbook identifies 51 segments in the leisure marketplace where consumers spend their non-working time and discretionary income. Has statistics on expenditures and participation, market characteristics and trends, demographics and lists of resources
Notes First issue; title from title page
2008
Subject Leisure -- Research -- United States -- Handbooks, manuals, etc
Recreation -- Research -- United States -- Handbooks, manuals, etc
Consumer behavior -- United States -- Handbooks, manuals, etc
Consumer behavior -- United States -- Statistics -- Periodicals
Consumers' preferences -- United States -- Handbooks, manuals, etc
Marketing research -- United States -- Periodicals
Form Electronic journal
Author Richard K. Miller & Associates
LC no. 2007263157 2008357801
ISSN 1946-2123
OTHER TI Leisure market research handbook