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Book Cover
Author Merkle, Thorsten, author.

Title RB Leipzig : a novel approach to sport stadium hospitality / Thorsten Merkle and Robert A. Lewis
Published London : International CHRIE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The case examines a German league football club's process of procuring the stadium hospitality and public catering rights and the activation of those rights in the club's own capacity. The case discusses the club's approach of organizing a tender process and selecting service providers based on the analysis of the responses received with the help of external consultants. The decision to separately award the catering and hospitality lots to two different bidders is examined together with innovations in the service providers' event delivery processes and match day organization. The impact of the close co-operation between the club and its main sponsor, energy drink company Red Bull, on catering and hospitality operations is reviewed
Notes Originally Published InMerkle, T., and Lewis, R. A. (2016). RB Leipzig--A novel approach to sport stadium hospitality. Journal of Hospitality and Tourism Cases, 5(1), 24-30
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject RB Leipzig (Soccer club) -- Case studies.
Hospitality industry -- Case studies
Stadiums -- Management -- Case studies
Hospitality industry.
Stadiums -- Management.
Genre/Form Case studies.
Form Electronic book
Author Lewis, Robert A., active 2016, author
ISBN 1529713404