| Description |
1 online resource (xxiii, 250 pages) : illustrations |
| Series |
Advances in tourism research |
|
Advances in tourism research series.
|
| Contents |
Cover -- Contents -- Abbreviations -- Measures Used in Tourist Statistics -- Symbols and Abbreviations Used in Tables -- Exchange Rates Used Throughout the Report -- List of Figures -- List of Tables -- Preface -- Benchmarking: A Range of Approaches -- Current Trends and Issues: The Rationale for States' Involvement in Tourism -- Increasing Signs of Disengagement -- Continued Constraints on Public Sector Budgets -- A Changing Political and Socio-Economic Climate -- Trend also Apparent at Regional and Local Levels -- The NTA as a Co-ordinator and Catalyst -- A Unifying Force for a Fragmented Industry -- Selling the Country Brand -- Brand Building by other Media -- Trends in Tourism Performance -- Caveats -- 2002 Comparisons -- 2003 was Generally a Difficult Year -- Purpose of Travel -- Structure, Legal Status and the Role of NTOs -- Legal Status -- Ownership and Links with the Regions -- NTO Budgets -- Tourism Australia (Europe) -- A Case Study of an Overseas Representative Office -- Evaluating NTO Performance -- In Conclusion -- A Matter of the Right Balance -- Reviews and Restructuring -- The Case Studies -- Australia -- Australia's Recent Tourism Performance -- Organisation of Tourism in Australia -- The Australian Tourist Commission -- Role and Activities -- Rationalising Marketing Partnerships -- ATC Marketing Activities and Industry Buy-in Opportunities -- Marketing to the Trade -- Canada -- Canada's Recent Tourism Performance -- Organisation of Tourism in Canada -- Canadian Tourism Commission -- Launch of New Website -- Understanding the NTO Presence -- The Canadian Tourism Commission in London -- Current Focus of Activities within the UK Office of CTC -- Building Industry Partnership through Directed Marketing -- France -- France's Recent Tourism Performance -- Organisation of Tourism in France -- Maison de la France -- Ireland -- Ireland's Recent Tourism Performance -- International Tourism -- MICE Market -- Domestic Tourism -- The Importance of Dublin -- Organisation of Tourism in Ireland -- Tourism Ireland -- The Netherlands -- The Netherlands' Recent Tourism Performance -- Organisation of Tourism in the Netherlands -- Netherlands Board of Tourism and Conventions (NBTC) -- New Zealand -- New Zealand's Recent Tourism Performance -- Organisation of Tourism in New Zealand -- Tourism New Zealand -- South Africa -- South Africa's Recent Tourism Performance -- Organisation of Tourism in South Africa -- South African Tourism (SAT) -- Spain -- Spain's Recent Tourism Performance -- Organisation of Tourism in Spain -- Turespaña -- Benchmark Lessons -- Structure -- E-media/Customer Relationship Management (CRM) -- Partnerships -- Building Credibility with Industry -- Office Rationalisation and Emerging Markets -- Building the NTO Team and NTO Internal Communications -- Building Brand and NTO Marketing Commitment -- Promoting and Marketing Mixed Products -- Using the Media to NTO Advantage -- Business and MICE Tourism -- Benchmarking Now and in the Future -- References -- Author Index -- Subject Index -- Last Page |
| Summary |
This work examines comparative performance and best practice in National Tourism Organisations/Administrations from extensive research carried out in 2003 and 2004, comparing qualitative and quantitative data in order to ascertain best performance |
| Bibliography |
Includes bibliographical references (pages 239-240) and index |
| Notes |
Print version record |
| Subject |
Tourism -- Management
|
|
Tourism -- Management -- Case studies
|
|
Tourism -- Standards
|
|
Tourism -- Quality control
|
|
Benchmarking (Management)
|
|
Benchmarking
|
|
Benchmarking (Management)
|
|
Tourism -- Management
|
|
Tourism -- Quality control
|
|
Tourism -- Standards
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
0080458785 |
|
9780080458786 |
|
