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Book Cover
E-book
Author Gonzalez, Rachel Valentina, author

Title Quinceañera style : social belonging and Latinx consumer identities / Rachel Valentina González
Edition First edition
Published Austin : University of Texas Press, 2019
©2019

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Description 1 online resource (x, 211 pages)
Contents Introduction. Coming out Latinx -- Quinceañera style and class performativity -- Identity off the rack : selling quinceañera dresses and manufacturing identities in the experience economy -- Coming of age in the digital barrio : quinceañera as a product in cultural economies online -- Made in Mexico, USA : beauty professionals and the manufacturing of quinceañera beauty culture -- Ambivalent embodiment : reconstituting quinceañera performance space -- Conclusion. Rights/rites and representation : reading Latinx social performance
Summary Quinceañera celebrations, which recognize a girl's transition to young womanhood at age fifteen, are practiced in Latinx communities throughout the Americas. But in the consumer-driven United States, the ritual has evolved from a largely religious ceremony to an elaborate party where social status takes center stage. Examining the many facets of this contemporary debut experience, Quinceañera Style reports on ethnographic fieldwork in California, Texas, the Midwest, and Mexico City to reveal a complex, compelling story. Along the way, we meet a self-identified transwoman who uses the quinceañera as an intellectual space in her activist performance art. We explore the economic empowerment of women who own barrio boutiques specializing in the quinceañera's many accessories and made-in-China gowns. And, of course, we meet teens themselves, including a vlogger whose quince-planning tips have made her an online sensation. Disrupting assumptions, such as the belief that Latino communities in the United States can't desire upward mobility without abandoning ethnoracial cultural legacies, Quinceañera Style also underscores the performative nature of class and the process of constructing a self in the public, digital sphere
Bibliography Includes bibliographical references and index
Notes Emily Toth Award, 2020
Print version record
Subject Quinceañera (Social custom) -- United States
Hispanic Americans -- Social life and customs -- 21st century
Hispanic Americans -- Ethnic identity.
Hispanic American consumers -- United States
SOCIAL SCIENCE -- Ethnic Studies -- Hispanic American Studies.
Hispanic American consumers
Hispanic Americans -- Ethnic identity
Hispanic Americans -- Social life and customs
Quinceañera (Social custom)
United States
Form Electronic book
ISBN 9781477319703
1477319700