Title Finish Thompson aligning go-to-market strategy with customer buying behavior / Ruth P. Stevens

Published London : Henry Stewart Talks, 2024

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (11 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Customer needs -- Potential value -- Competitors -- Sales collateral -- Advertising -- Marketing Notes Animated audio-visual presentation with synchronized narration Extended-form case study Title from title frames Subject Advertising. Competition. Customer relations. Consumer satisfaction. Industrial marketing -- Case studies Pumping machinery industry. Form Streaming video

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