| Description |
1 online resource (xiv, 208 pages) : illustrations |
| Contents |
Part I. Challenging corporatism and managerialism. 1 The contribution of public relations to promotional culture: Taking the long view; 2 'Presencing' and 'absencing': A deconstruction of US-based public relations textbooks; 3 How employee relations shaped and maintained US corporate welfare: A historical overview -- Part II. Historicising gender, ethnicity and diversity in PR work. 4 Wives, secretaries and bodies: Representations of women in an Australian public relations journal, 1965-1972; 5 History, racialisation and resistance in 'post-race' public relations; 6 Intersectional activism, history and public relations: New understandings of women's communicative roles in anti-racist and anti-sexist work 7 Public relations in the master's house; 8 Communicating identity histories in ethnic museum public relations -- Part III. Histories of public relations in the political sphere. 9 Selling municipal socialism: local government, the Left and the transformation of political public relations in Britain; 10 Anticipating the age of 'politcal spin'?: an historical analysis of 1980s government communications; 11 Sports promotion and the construction of 'Irish' identity: nationalism, social exclusion and the Gaelic Athletic Association; 12 A critical discourse analysis of Jonathan Swift's Drapier's Letters: public advocacy and nationalism in Ireland, 1724-1725 |
| Summary |
"Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is Historicising gender, ethnicity and diversity in PR work, ' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with Histories of public relations in the political sphere, ' bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the lessons' derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Ian Somerville is Head of the School of Media, Communication and Sociology at the University of Leicester. His research has been published in international communication, PR, politics and sociology journals and in various edited collections. His most recent book is International Public Relations: Perspectives from Deeply Divided Societies (Routledge, 2017). Lee Edwards is Associate Professor at the London School of Economics and Political Science. She teaches and researches strategic communication from a critical perspective. She is the author of books, book chapters and empirical studies in the leading journals in the field of communication scholarship. Øyvind Ihlen is Professor in the Department of Media and Communication at the University of Oslo and co-director of POLKOM - Centre for the Study of Political Communication. He has over 120 publications where he applies theories of rhetoric and sociology to the study of public relations |
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Online resource; title from digital title page (viewed on October 16, 2019) |
| Subject |
Public relations -- Historiography
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Public relations and politics.
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Public relations -- Cross-cultural studies
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History -- Political aspects
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SOCIAL SCIENCE -- Media Studies.
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Public relations
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Public relations and politics
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| Genre/Form |
Cross-cultural studies
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| Form |
Electronic book
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| Author |
Somerville, Ian (Reader in Media and Communication), editor.
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Edwards, Lee (Lee M. S.), editor.
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Ihlen, Øyvind, editor.
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| LC no. |
2021761864 |
| ISBN |
9780429836244 |
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0429836244 |
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0429451288 |
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9780429836237 |
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0429836236 |
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9780429836220 |
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0429836228 |
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9780429451287 |
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