| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer |
| Notes |
Originally published: Adiar, J. F., Tipton, R. M., Marshall, J. P., & ORourke, J. S. (2008). The Boeing Company: Delays in the launch of the 787 Dreamliner. 08-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Boeing Aerospace Company.
|
| SUBJECT |
Boeing Aerospace Company. fast (OCoLC)fst00525010 |
| Subject |
Aircraft industry -- Public relations
|
| Form |
Electronic book
|
| Author |
Tipton, Rory M., author
|
|
Marshall, John P., author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406118 |
|
152640611X |
|
