Ch. 15. Introduction to Primary Prevention and Early Intervention Strategies. Ch. 16. Using Community Organization Concepts. Ch. 17. Communication Skills. Ch. 18. Technology and Health Education. Ch. 19. Planning, Conducting, and Attending Meetings. Ch. 20. Working with Groups in Leadership Roles. Ch. 21. Public Relations and Marketing. Ch. 22. Working with the Media To Achieve Maximum Impact. Ch. 23. Using Educational Media. Ch. 24. Developing and Using Printed Materials Effectively. Ch. 25. Evaluating Health Education Programs. Ch. 26. Acquisition and Management of Grants. Ch. 27. Community Fund-Raising -- Pt. IV. A Look Ahead. Ch. 28. Health Education in the 21st Century -- Appendix A - Responsibilities and Competencies for Entry-Level Health Educators -- Appendix B - Summary List of Risk Reduction Objectives from Healthy People 2000 -- Appendix C - SOPHE Code of Ethics for Health Education -- Appendix D - Report of the 1990 Joint Committee on Health Education Terminology -- Appendix E - Databases
Bibliography
Includes bibliographical references (pages 293-295) and index
