Introduction : marketing health : smoking and the discourse of public health, 1945-2000 -- 1. Public health in the 1950s : the watershed of smoking and lung cancer -- 2. Medicine and the media : marketing public health in the 1960s -- 3. Systematic gradualism : harm reduction, public health, and the industry, 1950s-1971 -- 4. Technical public health : the 1971 cross-government enquiry and the rise of economics -- 5. Expert committees and regulation in the 1970s -- 6. The rise of health activism in the 1970s : the health pressure group -- 7. The new public health package -- 8. Environment and infectious disease in the 1980s : from passive smoking to AIDS -- 9. Medicating the underclass? : pharmaceutical public health and the discovery of addiction -- App. Who has smoked and how much
