We are economic illiterates -- We turned our charismatic leaders into gurus -- Don't worry, managed care is a passing fad -- We are not a healthcare profession -- At war with ourselves: failure of the profession to own its training -- Our anti-business bias: an inadvertent vow of poverty -- Our public relations: a disaster or just a fiasco? -- Political correctness: we no longer speak as a science and profession -- Creating patients where there are none -- Diversity fiddles while practice burns -- RxP: is this our sole economic thrust?