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Subjects (1-9 of 9)
Psychographics.
1
2018
Autopsychography as a self-narrative approach : exploring PhD postsubmission experience with oral diary and found poem
Yuan, Yanyue, author
London : SAGE Publications Ltd, 2018
Rating:
2
2015
Consumer profiles : an introduction to psychographics
Gunter, Barrie, author.
London : Routledge, 2015
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Electronic Resources
3
2018
Cross-National Consumer Psychographics
Kaynak, Erdener
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Electronic Resources
4
2004
Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art.
Third edition
New York : Haworth Press, [2004]
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Call no.
Vol.
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MELB
658.802 Wei/Hom 2004
AVAILABLE
5
2004
Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art
3rd ed
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Electronic Resources
6
2013
Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition
Weinstein, Art
3rd ed
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Electronic Resources
7
1994
Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
Weinstein, Art.
Revised edition
Chicago, Ill. : Probus Pub. Co., [1994]
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Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.802 Wei/Msu
AVAILABLE
8
2013
Personality and psychographics
Bhatnagar, Namita
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Electronic Resources
9
1997
Values, lifestyles, and psychographics
Mahwah, N.J. : L. Erlbaum Associates, 1997
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WATERFT BUSINESS
659.1 Kah/Vla
AVAILABLE
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