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Author Wagnleitner, Reinhold, 1949-

Title Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / Reinhold Wagnleitner ; translated by Diana M. Wolf
Published Chapel Hill : University of North Carolina Press, ©1994

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Description 1 online resource (xv, 367 pages) : illustrations
Contents The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola
Summary "Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description
Bibliography Includes bibliographical references (pages 331-362) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
Print version record
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Propaganda, American -- Austria
POLITICAL SCIENCE -- Globalization.
Propaganda, American
International relations
Intellectual life
Civilization -- American influences
Amerikanisatie.
Culturele invloeden.
SUBJECT Austria -- Civilization -- American influences. http://id.loc.gov/authorities/subjects/sh95000477
Austria -- Intellectual life -- 20th century
United States -- Relations -- Austria
Austria -- Relations -- United States
Subject Austria
United States
Form Electronic book
LC no. 93038431
ISBN 0585028982
9780585028989
080786613X
9780807866139
Other Titles Coca-colonisation und Kalter Krieg. English