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E-book
Author Cabañero-Verzosa, Cecilia.

Title Counting on communication : the Uganda nutrition and early childhood development project / Cecilia Cabañero-Verzosa
Published Washington, D.C. : World Bank, ©2005

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Description 1 online resource (vii, 41 pages)
Series World Bank working paper ; no. 59
World Bank working paper ; no. 59.
Contents Introduction -- Designing strategic communication for behavior change -- Link communication objectives to outcomes -- Understand target audiences through research -- Map the road to behavior change -- Define operationally-linked communication activities -- Influencing project outcomes through strategic communication -- Critical success factors -- Policy and operational implications -- Appendixes -- A. Formative research findings: Implications for communication strategy -- B. Stages of behavior change communication -- C. NECDP management decision matrix -- Bibliography
Summary The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits
Bibliography Includes bibliographical references
Notes Print version record
Subject Health promotion -- Uganda
Malnutrition in children -- Uganda -- Prevention
Economic assistance -- Uganda
Health, Nutrition, and Population
Social and Cultural Issues
Communication.
Health education.
Children -- Health and hygiene -- Government policy -- Uganda
Misinformation.
Communication
Malnutrition -- prevention & control
Program Evaluation
Health Education
Child Welfare
POLITICAL SCIENCE -- Public Affairs & Administration.
Health education
Communication
Children -- Health and hygiene -- Government policy
Economic assistance
Health promotion
Malnutrition in children -- Prevention
Kind
Mangelernährung
Aide économique.
Malnutrition.
Promotion de la santé
Uganda
Uganda
Uganda
Ouganda.
Form Electronic book
ISBN 0821362682
9780821362686
0821362690
9780821362693
6610168881
9786610168880
1280168889
9781280168888