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Book Cover
Author Cook, Arthur G

Title Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / arthur G. Cook
Published Aldershot : Ashgate, 2006


Description 1 online resource (xVII, 141 pages)
Contents List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 The Past and the Present; The Inaccuracy of Forecasting; Forecasting in the Pharmaceutical Industry; The Current State: Influences Across Functions; The Time Horizon for the Forecast; In Summary; 2 The Forecasting Process; Define the Forecast; Select a Forecast Method; Decision-focused Forecasting; Present the Results; Final Considerations; 3 New Product Forecasting; Tools and Methods; New Product Forecast Algorithm; Modeling the Market; Forecasting the Product; Converting Patients to Revenue
Resource AssumptionsFinal Considerations; 4 In-Market Product Forecasting; In-Market Product Forecast Algorithm; Trending Historical Data; Applying the Effects of Ex-Trend Events; Converting Trended Data into Forecast Outputs; Final Considerations; 5 Specialized Topics in Pharmaceutical Forecasting; Orphan Drugs; Biosimilars; 6 Thoughts for the Future; Era of Revitalization; Create Stories, not Spreadsheets; Hire a Science Fiction Writer; Holistic Forecasting; 7 PharmaCo -- A Forecasting Case Study; Tuesday; Wednesday; Thursday; Appendix A; Appendix B; Appendix C; References; Index
Summary The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on speci
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Pharmaceutical industry -- Forecasting
Drugs -- Marketing.
Drugs -- Research -- Forecasting
BUSINESS & ECONOMICS -- Industries -- General.
Drugs -- Marketing.
Drugs -- Research -- Forecasting.
Pharmaceutical industry -- Forecasting.
Farmaceutische industrie.
Form Electronic book
ISBN 9781472460127